If you have chosen to drive traffic through a website, there are several ways of doing it without spending money. This is not to say that you can do it completely cost free because, after all, there are unavoidable expenses such as securing a domain name, server space, and more. Nevertheless, in this article you can find a few tricks that will help you increase traffic to your website and by extension also increase its ranking, creating a positive feedback loop that will inevitably increase your bottom line.
The first thing to do is to write your content by yourself, and tailor it to the On-Page SEO requirements. There are a few simple guidelines that you can follow which will considerably raise your website’s ranking in a Google search and subsequently drive more traffic to your page. Generally speaking, you want several pages worth of content, each between 350 and 500 words long, and built around specific keywords that your clients are expected to type into the search box. In addition, you must constantly add content to your website in order for Google to recognize it as relevant and active.
In addition to writing your own content, using Facebook and other social media is another great way of attracting people to your website without additional expenses. Social media is a great way of maintaining client relations and informing existing clients about new products and promotions, but there are small tricks that you can use to attract new clients for free. These include joining relevant groups and posting your ads there (which will show them to all members of the group), creating links between your different social media outlets (which increases their recognition by Google) and more.
Another way of using social media to promote your website does cost some money, but it is a negligible expense if you do it yourself instead of paying a SMM professional. Facebook has a great PPC tool, which allows you to post ads with a striking similarity to “regular” posts. The posts can have links to a landing page, your website homepage, e-commerce page, and others. Furthermore, the software allows you to limit your daily campaign expenses and control your marketing budget.
Another trick is to open a few email accounts and max their daily capacities on rotation. For example, a service might charge you money in order to send 500 emails a day. Instead of paying that service, open 20 or 30 email accounts (each of which allows you to send up to 50 emails a day) and either max out your daily allowance on 10 of them every 3 days or use half of your allowance every day.
There are additional ways of promoting your website without spending money, but they all come down to you being crafty and creating a synergy between your available free outlets. Just like with the email example, doing things yourself takes time and bypassing software restrictions (which have been put in place to make you pay) requires a considerable energy investment; so before you start doing it yourself, make sure that the time lost on self- promotion doesn’t cost you more than hiring a pro.